"Dead Music Theory" Adidas Concept Hoodie

What is "Dead Music Theory"? We're glad you asked. It's riffing off of the idea of "Dead Internet Theory" - which is an online conspiracy theory that asserts, due to a coordinated and intentional effort, the Internet now consists mainly of bot activity and automatically generated content manipulated by algorithmic curation to control the population and minimize organic human activity. Proponents of the theory believe these social bots were created to help manipulate algorithms and boost search results in order to manipulate consumers.Dead Music Theory is pretty similar to that idea, but specific to the way we make, promote and consume our music. Dead Music Theory is a conspiracy theory which asserts that the music industry now has few true consumers or creators, consisting mainly of bot audiences and A.I. generated music, with the popularity of songs being manipulated by bot playlists and controlled through algorithmic curation.Sound about right? We agree. Let the world know you were t