Heart, Smarts, Guts, and Luck: What It Takes to Be an Entrepreneur and Build a Great Business

What's your entrepreneurial profile? Do you have what it takes to build a great business? In this book, three prominent business leaders and entrepreneurs--now venture capitalists and CEO advisers--share the qualities that surface again and again in those who successfully achieve their goals. The common traits? Heart, smarts, guts, and luck. After interviewing and researching hundreds of business-builders across the globe, the authors found that every one of them--from young founder to seasoned CEO--holds a combination of these four attributes. Indeed each of us tends to be biased toward one of these traits in our decision-making, and figuring out which trait drives you will lead to greater self-awareness and likelihood of success in starting and growing a business. So are you: * Heart-dominant, like renowned chef Alice Waters or Starbucks's Howard Schultz? * Smarts-dominant, like Jeff Bezos of Amazon or legendary investor Warren Buffett? * Guts-dominant, like Nelson Mandela or Vir