Managing Information Strategically: Increase Your Company's Competitiveness and Efficiency by Using Information as a Strategic Tool

Over the past 25 years, the corporate world has undergone a transition from an industrial economy to an information economy - an environment where information drives the creation of wealth and prosperity, and where businesses accustomed to winning by virtue of size are losing their lead to competitors more agile in their use of information. Visionary companies have realized for years that succeeding in this new age will require better management of information - but up to now, too many have focused primarily on the management of information technology, and its potential for boosting worker productivity. This first volume in the Ernst & Young Information Management Series emphasizes that organizations must learn to view information itself as a potent tool - and manage it as a resource that is more strategically important than labor or capital. Drawing on a wide range of studies and the experience of companies ranging from American Airlines to Frito-Lay, Managing Information Strategi