Delivery Format Report 2023

The Delivery Format Report is the go-to resource for everything you need to know on long lasting trends within the industry. We examine the performance across 15 formats to identify the stand-out categories, what the hot trends are and which formats are tried and true. After surveying 1,000 frequent dietary supplement users the results showed that 63% of users agreed that they seek out science backed supplements to ensure effectiveness. Consumers are doing their research, opting for items with less sugar and more overall benefits. The updated forecast supports that consumers are relying on this data when making their purchasing decisions. Gummies were previously the star of the industry, is that still the case in our updated forecast? The growth for all formats has shifted, this is obvious as tablets and capsules rank 1st and 2nd, with gummies following in 3rd. Amongst the frequent supplement users surveyed, 47% agree that gummies were their go-to when starting supplements for the firs