U.S. Supplement Category Sales by Channel, 2001-2023

  This single-tab raw data chart shows consumer sales of supplements across 6 primary categories and channels, with actuals from 2001-2023. Categories Vitamins Herbs/ Botanicals Sports Nutrition Minerals Meal Supplements Specialty/Other Channels Natural and Specialty Retail represents natural, health food, supplement and specialty retail outlets. Mass Market Retail represents grocery, drug, mass merchandise, club and convenience stores. Mail Order represents catalogs, direct mail, direct response TV and direct response radio. Practitioners represent conventional and alternative practitioners selling to their patients as well as heath clubs. MLM represents multi-level marketers or network marketers. Internet represents direct to consumer sales made online through brands' ecommerce channels and retailers like Amazon View an empty version of this data chartSource: Nutrition Business Journal estimates derived from data provided by IRI Group (a Chicago-based market research firm), SPINS