Social Commerce Report 2026

The 2026 Social Commerce Report by NBJ is a groundbreaking exploration of social commerce as a transformative new sales channel. This first-ever report delves into the dynamic growth of social commerce, driven by platforms like TikTok Shop, which is projected to generate over $1 billion in supplement sales for 2025. The report provides comprehensive market sizing and growth data, offering insights into the performance of various social platforms and supplement categories within the social commerce channel. Additionally, it features exclusive consumer survey data, shedding light on purchasing behaviors, product discovery trends, motivations and platform preferences for buying supplements through social media. This report is an essential resource for understanding the evolving landscape of social commerce and its impact on the supplement industry.