Supplement Business Report 2023

One of NBJ’s most looked forward to times of the year is the release of our annual Supplement Business Report and the launch for the 2023 update is no different. Commentary across the industry has been consistent with observations supporting that the market is normalizing post covid. The decline in some categories is expected, what’s unexpected is the increase across channels not predicted to have the level of growth we're seeing. The 2023 Supplement Business Report is packed full with over 150 charts, a top 50 company list, and data backed commentary that’ll give you an understanding of how the industry has developed in the past year and forecasting where it's heading through 2026. What are our biggest takeaways? Even with the post-covid market normalizing, it is still more lucrative than we expected it to be in 2019. E-commerce is stalling in growth, and we’ve seen an unexpected increase across other channels as a result. Over the past few years, NBJ has tracked the largest and low