Special Report: Sustainability Marketing

When it comes to a brand’s sustainability story, consumers want real talk—transparent, detailed information about what a brand is doing to protect against planetary threats, from climate change to deforestation to biodiversity loss. NEXT built the Sustainability Marketing report that focuses on marketing challenges and opportunities around CPG brands’ sustainability efforts. This special report dives into best practices compiled from interviews with industry experts. Different generations gather their information in a multitude of ways and though the numbers of consumers gathering their information from social media continues to grow, Gen X and boomer's still learn more about brands at the grocery store.  Today’s savvy consumers respond to authentic—even vulnerable—storytelling that documents the how, the why and the where behind sustainability claims and statements. The Sustainability Marketing report features research of U.S. consumer attitudes and behaviors around new product discov