Trends & Innovations

Understanding consumers and their ever-changing buying patterns can be a difficult process to navigate - that’s where we come in. NEXT and NBJ worked together to build the Trends & Innovation report that features unique data and analysis that quantify the hard-to-quantify inputs. Throughout this report you’ll be provided with predictive insights in the natural products industry to help you build a more resilient brand. Explore 35 trends that have been identified and analyzed through a trend-ranking model synthesizing three major inputs which combine:  Consumer attitudes Consumer behaviors Innovation activity seen at Natural Products Expo West. The multi-faceted analysis takes a look at trend such as Eat More Plants, Plant-based Ethics, Healthy Fats, Reducing Waste, Regenerative Agriculture, Brain Health, and so many more. This isn't your typical trend report as these multiple sources provide an empirical method to see which trends will resonate further into the future. We also pr