Trends & Innovations Report 2024

Discover what trends have staying-power, where the innovation is, and how your competition is positioning themselves with the 2024 Trends & Innovations Report. This report covers 41 trends currently leading the natural products industry, as well as model ranking to determine which trends you should look out for in the upcoming year. Visualize the data with 35 graphs illustrating expert analysis on the market, consumer survey data, and trend performance. Also included are examples of brands successfully taking advantage of these trends. So what are the key takeaways? Organic is starting to fall off, and there are many factors that could be the culprit. Could rising prices and inflation cause this? People can't get enough of personal health. Everything from brain to heart to gut health is on the rise, specifically in younger audiences.  Consumers are becoming more interested in environmental sustainability, and brands are leading the way. The 2024 Trends & Innovations Report