A.I. in Marketing

The emergence of the Artificial Intelligence has been drastically changing various aspects of an organization’s marketing practices. Some traditional marketing strategies are now completely outdated, others have been deeply transformed, and new digital marketing strategies are continuously emerging based on the unprecedented access to vast amounts of information about products, firms, and consumer behavior along with access to Generative AI.  In this program, we will examine best practices related to the business use AI in digital marketing. While there will be sufficient attention given to top level strategy used by companies adopting social media and digital marketing, the course will also focus on AI oriented tools: how to make organizations more intelligent in how they conduct business in the digital age. Measurement plays a big role in this space. Thriving in such an environment requires the understanding and leveraging of the major mega-trends of today such as digital attribution