Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Title: Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Author: W Chan Kim ISBN: 9781591396192 Publisher: Harvard Business Review Press Published: 2005 Binding: Hardcover Language: English Condition: Used: Very Good Clean, unmarked copy with some edge wear. Good binding. Dust jacket included if issued with one. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders. A 1672630 Publisher Description: The global phenomenon, embraced by business worldwide and now published in more than 49 languages. This international bestseller challenges everything you thought you knew about the requirements for strategic success. Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share,