Beef Cake™ BBQ Rub and Seasoning | All-Natural Low Sodium Blend for Steaks, Burgers, Brisket and More (9.5oz) | by Matt Chatham

Perfectly cooked beef MUST have mouthwatering bark that enhances--without overpowering--those beefy natural flavors. Non-negotiable. On that note, BEEF CAKE was born for cooks of all levels looking to prepare beef like a pro's pro. What makes BEEF CAKE so special? This isn’t your typical beef rub, this is an all-natural blend crafted to bring out a symphony of unique flavor layers not often found in more mundane beef rubs. Coffee, pungent premium pepper and thoughtfully paired coarse ground herbs & aromatics make for a “WOW” bite every time.  And as pros know, the key to juicy beef with deliciously crusty bark is dry brining--salting & resting meat in the fridge before cooking (up to 48 hrs). So that's why BEEF CAKE was crafted low in sodium-to allow for dry brining. After brining, generously apply our rub & cook for elite results! If you don't have time to brine, just remember to lightly salt to taste. Makes magnificent steaks, burgers, beef ribs, meatloaf, roasts, pa