Joico Defy Damage In A Flash

With the innovative power of Defy Damage, Joico In A Flash helps build bonds - delivering a dazzling, 7-second transformation you can see and feel. Directions: Cleanse hair using Defy Damage Protective Shampoo. Apply Defy Damage In A Flash directly to hair, from mid-length to ends, avoiding roots. Work into hair until liquid turns creamy. Leave in for 7 seconds. Rinse!   Benefits Hair is up to 20X more resistant to breakage* Creates bonds and strengthens the hair structure Leaves hair silky smooth without weighing down Safe for color-treated hair PETA-approved, global animal test-free Formulated Without Silicones Disclaimers *Against combing breakage on damaged hair vs. untreated