1940s MIDO Multifort Extra Super-Automatic Wristwatch 17 Jewels Bumper Automatic Cal. 917 Watch

MIDO  Mido – from Spanish “Yo mido” which translates “I measure.”  Mido is a Swiss luxury watch company with a rich history dating back to 1918. The brand was founded by an ingenious Swiss watchmaker George G. Schaeren in Biel/Bienne, Switzerland. The company's objective was to create high-quality, innovative, and functional timepieces.  In 1920, Mido introduced its first collection of watches, which included models with unbreakable mainspring. This technical innovation was well-received and contributed to the brand's early success. Mido quickly expanded its reach beyond Switzerland and established a global presence in various markets. The brand also gained popularity for its precision, durability, and timeless designs.  In the 1930s, Mido continued to innovate and received several patents for its technical advancements in watchmaking. Notably, in 1934, Mido introduced the Multifort collection, which featured a unique and durable case design.  The Mido Ocean Star collection was introdu