1960's ENDURA Direct Read Watch Digital & Mechanical Watch Cal. EB 8800 Swiss

ENDURA From wiki/Endura: "Endura SA is Swiss watch manufacturer founded in 1966 by General Watch Company (GWC) in Biel/Bienne, Switzerland, for the purpose of manufacturing watches under 'private label'. This company was also part of the merger between ASUAG and SSIH into SMH, now the Swatch Group. Now attached to ETA SA Manufacture horlogere Suisse, Endura SA is the private label and licensing division of the Swatch Group." -Swatch Group, the world's largest watch producer and distributor-. In 1971, Certina becomes a founding member of the GWC initiated by the ASUAG. Additional members are Edox/Era, Endura, Eterna, Longines, Mido, Rado, Rotary and Technos. Since its foundation, Endura has proven expertise in developing products for specific corporations and brands. The service provided range from targeted design consultancy, right through to worldwide after-sales support. "Endura ensures excellent production standards, using top quality components. This combination is rounded off by d