Brazil Clays™ Black Earth (Kaolin)

INCI Kaolin What It Does Naturally colored, straight from the earth! Our Brazil Clays are kaolin clays that are naturally pigmented due to mineral elements present in the earth—no artificial colorants or dyes are used. Each Brazil Clays color has its own unique mineral profile, giving each one different skin or hair benefits. Brazil Clays Black Earth is a kaolin clay rich in the mineral titanium. Not only does it help thicken emulsions, it reduces the oiliness of skin and scalp. When used in a shampoo at 4%, Brazil Clays Black Earth also is clinically proven to:- provide thermal protection- increase hair softness by 28% - reduce hair breakage by 42%- improve scalp flaking in 51% of users Why Choose Kaolin Kaolin is superior to bentonite, illite or montomorillonite clays because it’s more gentle on skin. Other clays have a pH between 7-10, depending on the source of the clay. Ouch! Brazil Clays have a pH of 4-5, which is closer to skin’s natural pH. This makes kaolin more gentle on skin