Creativity, Inc. (The Expanded Edition)

496 pages | paperback |  The co-founder and longtime president of Pixar updates and expands upon his New York Times bestseller on creative leadership, reflecting on the management principles used to build Pixar's singularly successful culture, including what he got wrong—and how he made it rightIn 1986, Ed Catmull co-founded Pixar, a modest start-up with an immodest goal: to make the first-ever computer animated movie. Nine years later, Pixar released Toy Story, which went on to establish Pixar as one of the most successful and innovative companies on earth. In 2014, Catmull shared the secrets behind the culture he helped build in Creativity, Inc., which has become a kind of bible for effective, nurturing leadership. His sometimes counterintuitive advice includes giving a mediocre idea to a great team (because they'll either fix it or come up with something better) and not worrying about preventing risks (because it’s the manager’s job to make it safe for others to take th