Creativity Inc

Hardcover | 232 pages "As a thirty-seven-year veteran of corporate America, I strongly recommend Creativity, Inc. to executives of all ages and disciplines who want to take their individual, departmental, and corporate performances to levels they never imagined possible. This book will open your eyes and mind to possibilities that will truly make a difference for you and your team."Jeffrey P. Neubert, President and CEO, The Clearing House "Many promising new ideas are derailed by inbuilt and unintended corporate resistance to change. Mauzy and Harriman explain the extensive changes a corporation must make to foster internal creativity. This is a very helpful book for both managers and innovators."Eric von Hippel, Professor, Management of Innovation, MIT "In today s uncertain world, CEOs are naturally risk averse. But companies won t prosper without taking risks on innovative products, services, and business models. Mauzy and Harriman give executives practical insights on how to buil