Absinthe Gempp Pernod - Cappiello

This lively Belle Époque poster by Leonetto Cappiello (1875–1942) was created to advertise Absinthe Gempp Pernod of Lunel. A radiant red-haired woman in a flowing blue dress lifts a bottle of the famed drink with a broad smile, embodying the celebratory spirit and seductive allure that Cappiello so often conveyed in his advertising art. The bold lettering and simplified yellow background heighten the sense of energy and modernity, hallmarks of Cappiello’s work that helped transform poster design in the early 20th century.Leonetto Cappiello, often called the father of modern advertising, was renowned for his bold figures, striking colors, and ability to distill a product’s identity into a single memorable image. His career spanned from caricature to commercial art, and he became one of the most influential poster artists of his era, producing iconic images for beverages, theatrical performances, and consumer goods.To learn more about the career of Cappiello, please follow this link: htt