Aurore - Cappiello

The Aurore Shoe company made a very good choice in commissioning the artist Leonetto Cappiello to create a dramatic poster to promote their shoes for women and men. The image announces that it is the premier brand and that the Aurore shoe is of quality. In looking at the woman in the pooster she is suggesting that she is so light on her feet while wearing Aurore shoes. Leonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimalized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast paced travel and attention of busy city life. To learn more about the artwork of Cappiello, please follow this link: https:/