Air France - Afrique Occidentale - Small

This colorful design features the profile of an African person wearing a round gold earring with the Air France Pegasus logo, which after careful design is at the center of the poster. In the foreground, the artist, Vincent Guerra, had incorporated an image of two African natives grinding corn in a mortar, which is a traditional way to make local food. Overhead a plane is flying over and possibly about to land nearby. The color theme is consistent with the Pan-African colors of green, gold, and red, and this poster is part of Air France’s campaign to promote its international routes, including Africa. Air France was formed on 7 October 1933, from a merger of Air Orient, Air Union, Compagnie Générale Aéropostale, Compagnie Internationale de Navigation Aérienne (CIDNA) and Société Générale des Transports Aériens (SGTA). Among these airlines, SGTA was the first commercial airline company in France, having been founded as Lignes Aériennes Farman in 1919. At the time when Air France was