Air France - Rome

Brightly colored as usual, this poster by Jacques Nathan-Garamond uses smooth and simple lines to create a modern view of Rome. It has an interesting duality to see: the three dimensional foreground with light and shadows, and the two dimensional back with flat and cartoon like houses. Nathan transformed the ancient Rome architecture style into a more Bauhaus look, but cleverly kept the classic columns and ancient remains to represent Rome. Jacques Nathan-Garamond (1910 - 2001) was a French graphic designer. He studied at École Nationale Supérieure des Arts Décoratifs and served as Director of Contemporary Architecture before his career as a designer. After the war, Nathan-Garamond became a graphic designer and designed a piece for 1949 UNESCO exposition on the Rights of Man. He also created commercial designs for corporations like Mazda, Air France and Telefunken. He later founded the Alliance Graphique Internationale (AGI) and served as a professor at the International School and