Air India - Rome Spaghetti

This original vintage Air-India poster, titled "Rome," features the airline's iconic Maharajah mascot indulging in a quintessential Italian dining experience. Seated comfortably, the Maharajah enjoys a plate of spaghetti, with the word "Rome" cleverly spelled out in pasta extending from his fork. A bottle of wine and a glass accompany the meal, set against a rich blue, striped background that enhances the vibrant colors and playful design. The Maharajah, created in 1946 by Bobby Kooka and artist Umesh Rao, has been a central figure in Air-India's advertising, symbolizing luxury and hospitality. In this poster, his relaxed embrace of Italian culture and cuisine reflects Air-India's commitment to providing immersive travel experiences, blending cultural humor with vivid artistry to inspire tourism. This poster exemplifies Air-India's mid-20th-century advertising strategy, which utilized whimsical and culturally resonant imagery to captivate audiences and promote international tra