Au Printemps Brummell

This striking 1936 poster by Leonetto Cappiello, titled Au Printemps Brummell, was created for the French department store Au Printemps to promote its Brummell line of men's fashion. The image features an impeccably dressed gentleman in formal attire—top hat, tailcoat, and white gloves—striking a confident pose against a vivid blue background. The composition exudes elegance and sophistication, capturing the essence of refined menswear and the dandyism associated with Beau Brummell, the early 19th-century arbiter of men's fashion.(Etsy) Leonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a m