La Sirene - Pneu Velo Baudou

An alluring siren rises from the waters outside the Baudou tire factory, tire in hand. She lures us with an over-the-shoulder smile and carefully placed locks to try the company's La Sirene model. Do we dare? This is an effective and rarer poster by master poster artist, Leonetto Cappiello. Leonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast paced travel and attention of busy city life. To learn more about the artwork of Cappiello, please follow this link: https://postergroup.com/blogs/the-ross-art-group-blog/for-the-love-of-cappiello Thi