Lefevre Utile - Children

This image was created in 1911 by the artist Bocchino to promote the various biscuits produced by the Lefevre-Utile Company of France. In the image, we see the variety of biscuits being admired by children. This image is especially attractive because of the realistic portrayal of the children. Furthermore, many of these biscuits are still being produced, over a century later. Lefèvre-Utile was founded in 1846 in Nantes by Jean-Romain Lefèvre and his wife Pauline-Isabelle Utile with the opening of a bakery. Mucha in this poster was the first to use the initials "LU" for the brand, which went on to become how people refer to the brand to this day. By 1910 the LU factory in Nantes produced more than 6,000 tons of biscuits per year and employed 1,200 workers. The brand still exists today and can be found in many countries. This is an Original Vintage Poster; it is not a reproduction. This poster was mounted onto a cardboard panel so that it could be hung up in a store for immediate d