Lefevre Utile - Gaufrettes Label

This attractive image is a biscuits packaging design created by Alphonse Mucha for Lefèvre-Utile. The center image, which would be attached to on the top of the biscuits box, marks out the name of this particular type, "Gaufrettes Praline’es," ( Praline Wafers) and pictures a well-dressed couple enjoying the biscuits made by Lefèvre-Utile. The side images have the words Gaufrettes Praline’es repeated to create name recognition of the biscuit type. Lefèvre-Utile was founded in 1846 in Nantes by Jean-Romain Lefèvre and his wife Pauline-Isabelle Utile with the opening of a bakery. Mucha in this poster was the first to use the initials "LU" for the brand, which went on to become how people refer to the brand to this day. By 1910 the LU factory in Nantes produced more than 6,000 tons of biscuits per year and employed 1,200 workers. The brand still exists today and can be found in many countries. The artist of this poster is the famous Czech artist Alphonse Mucha (1860-1939). He liked draw