Over The Top For You - Third Liberty Loan
When WWI broke out, American commercial art was still in its early stages; most artists were still classically trained painters. That painterly approach is clearly seen in this WWI poster by Sidney Reisenberg for the American Third Liberty Loan. The dramatic use of foreshortening makes it feel as though the brave soldier is leaping off the page, American flag firmly in his grip. America's involvement in WWI was largely unanticipated, and quite expensive. The U.S. Government began soliciting bonds that everyday Americans could deposit to the cause, to be paid back by the government when the war ended with interest applied. This influx of cash flow allowed the US to buy tanks, feed soldiers, and essentially finance the path to victory. Sidney Reisenberg (1885-1971) studied at the Art Institute of Chicago before making his way to New York, like many commercial artists of his era. While this is considered by many his most recognized poster, he did create many other WWI posters for both