Relsky Vodka - Large - Cappiello

This poster for Relsky Vodka is a particularly exciting poster by famed artist Leonetto Cappiello. It was produced and printed in 1925, and stands out in a realm of liquor posters from the era that tend to be more wine-centric. The Russian's red beard leaps out from the stark black background, and his smirk and furry hat make this a wonderfully whimsical poster. Leonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast paced travel and attention of busy city life. To learn more about the career of Cappiello, please follow this link: https://poster