White's Mercantile, known as “A general store for the modern tastemaker” is the brainchild of singer-songwriter Holly Williams. What began in 2013 as an attempt to fill a shopping void in Nashville, save an iconic old gas station, and revitalize the concept of a general store, has turned into a retail phenomenon.
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| All | 1176 |
| Home & Garden | 146 |
| Decor | 87 |
| Kitchen & Dining | 30 |
| Linens & Bedding | 10 |
| Lawn & Garden | 7 |
| Household Supplies | 3 |
| Plants | 3 |
| Smoking Accessories | 2 |
| Household Appliances | 2 |
| Bathroom Accessories | 2 |
| Arts & Entertainment | 126 |
| Hobbies & Creative Arts | 113 |
| Party & Celebration | 11 |
| Event Tickets | 2 |
| Apparel & Accessories | 107 |
| Clothing | 46 |
| Clothing Accessories | 26 |
| Handbags, Wallets & Cases | 15 |
| Jewelry | 14 |
| Costumes & Accessories | 2 |
| Shoes | 2 |
| Shoe Accessories | 2 |
| Health & Beauty | 52 |
| Personal Care | 49 |
| Health Care | 3 |
| Food, Beverages & Tobacco | 46 |
| Food Items | 34 |
| Beverages | 12 |
| Luggage & Bags | 22 |
| Luggage Accessories | 5 |
| Messenger Bags | 5 |
| Duffel Bags | 4 |
| Backpacks | 3 |
| Briefcases | 2 |
| Shopping Totes | 2 |
| Fanny Packs | 1 |
| Toys & Games | 17 |
| Toys | 12 |
| Games | 5 |
| Animals & Pet Supplies | 15 |
| Pet Supplies | 15 |
| Sporting Goods | 13 |
| Outdoor Recreation | 13 |
| Office Supplies | 12 |
| General Office Supplies | 7 |
| Filing & Organization | 3 |
| Book Accessories | 2 |
| Baby & Toddler | 10 |
| Baby Toys & Activity Equipment | 3 |
| Swaddling & Receiving Blankets | 3 |
| Nursing & Feeding | 2 |
| Baby Gift Sets | 2 |
| Religious & Ceremonial | 5 |
| Religious Items | 4 |
| Memorial Ceremony Supplies | 1 |
| Hardware | 4 |
| Tools | 4 |
| Electronics | 2 |
| Audio | 1 |
| Electronics Accessories | 1 |
| Vehicles & Parts | 1 |
| Vehicles | 1 |
| Media | 1 |
| Books | 1 |
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