Uber x YSM: Celebrating Diversity & Empowering Everyone to BE Who They Are

“We support everybody’s right to BE who they are!” – Uber In 2018, Uber partnered with YourStuffMade.com to launch a powerful campaign centered around diversity, inclusion, and community empowerment. Timed with Australia’s historic vote to legalize same-sex marriage, the campaign promoted freedom, equality, and visibility for LGBTQ+ communities nationwide. The “uBEr” Campaign At the heart of the campaign was the phrase “uBEr” — a bold celebration of individuality and the freedom to BE who you want to be. This message was showcased on one of the world’s most iconic stages: the Sydney Gay and Lesbian Mardi Gras. With designs produced by YourStuffMade.com, the campaign was proudly displayed atop the Uber Pride float and celebrated by thousands of attendees, amplifying Uber’s commitment to diversity and inclusion. What YourStuffMade.com Delivered As Uber’s campaign partner, YourStuffMade.com provided full-service support to align branding, messaging, and merchandise with the spirit of Prid