
Onward: How Starbucks Fought for Its Life Without Losing Its Soul
Title: Onward: How Starbucks Fought for Its Life Without Losing Its Soul Author: Howard Schultz ISBN: 9781605292885 Publisher: Rodale Books Published: 2011 Binding: Hardcover Language: English Condition: Used: Very Good Clean, unmarked copy with some edge wear. Good binding. Dust jacket included if issued with one. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders. A 1659641 Publisher Description: In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decisionto return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company's ongoing transfo