Onward: How Starbucks Fought for Its Life Without Losing Its Soul

Title: Onward: How Starbucks Fought for Its Life Without Losing Its Soul Author: Howard Schultz ISBN: 9781605292885 Publisher: Rodale Books Published: 2011 Binding: Hardcover Language: English Number of Pages: 368 Section: Business & Economics | Corporate & Business History | General Publisher Description: In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decisionto return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again ach