Onward: How Starbucks Fought for Its Life Without Losing Its Soul

Title: Onward: How Starbucks Fought for Its Life Without Losing Its Soul Author: Howard Schultz ISBN: 9781605292885 Publisher: Rodale Books Published: 2011 Binding: Hardcover Language: English Condition: Used: Very Good Clean, unmarked copy with some edge wear. Good binding. Dust jacket included if issued with one. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders. Business & Personal Finance 1676236 Publisher Description: In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decisionto return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering readers a snapshot of a moment in history that left no company unscathed, the book zooms into show, in riveting detail, how one company struggled and recreated itself in the midst of it all. The fastpaced narrative is driven by day-to-day tension as conflicts arise and lets readers into Schultz's psyche as he comes to terms with his limitations and evolving leadership style. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Onward represents Schultz's central leadership philosophy: It's not just about winning, but the rightway to win. Ultimately, he gives readers what he strives to deliver every day--a sense of hope that, nomatter how tough times get, the future can be just as or more successful than the past, whatever onedefines success to be.