Understanding Confidence Scores in Audience Segments

What a Confidence Score Means

Reach Dog’s Audience & Content tools surface audience segments around a catalog. When a segment includes a confidence score, the score indicates how strongly the available catalog and market context supports that segment.

A higher score means the connection is better supported by the signals available to the analysis. A lower score means the connection is less certain and deserves more review before you use it.

The score is a prioritization aid. It is not a prediction that a segment will convert, and it is not an instruction to launch or pause advertising.

How to Use Confidence

Review confidence alongside:

• the products connected to the segment
• the occasions, uses, timing, and benefits behind the connection
• the buyer language associated with those products
• your own customer knowledge and campaign economics

Use the score to decide which segments deserve closer inspection first. Before acting, confirm that the segment fits the products you intend to promote and the audience you can actually serve.

Higher and Lower Confidence

Higher-confidence segments are stronger candidates for merchant review because more of the available context points in the same direction. Lower-confidence segments can still reveal useful territory, but the connection should be treated as a hypothesis to validate rather than a finished targeting decision.

Reach Dog does not publish the score as a universal advertising benchmark. The merchant decides whether the segment belongs in targeting, content, merchandising, or no action at all.