Your catalog speaks one language. Your buyers speak another. This is where they meet.
Upload your catalog or connect your Shopify store. The engine matches every product against the full Reach Dog enrichment graph. The same graph available in BigQuery, Snowflake, and the Data Explorer. You get back enriched products, keyword opportunities, gap analysis, ad campaigns, and 17 intelligence reports that tell you exactly what to do.
Open Taxonomy Engine →"Hey Siri, what's a coffee cup that keeps drinks hot for hours?" Your listing says "Premium Stainless Steel Insulated Travel Mug, 20oz."
The right product. Almost no shared vocabulary. And as voice assistants and AI-powered search become the default way people shop, the gap is widening. Consumer queries are becoming longer, more conversational, and further from the structured attribute language merchants use.
Your product titles are accurate descriptions of what you sell. The problem is not your writing. The problem is that buyers use a completely different vocabulary to find those products. The Taxonomy Engine bridges that gap. It takes your product catalog and translates every product into the language your buyers actually use to search. The graph behind it was built by deconstructing over 360 million product listings and decoding the meaning behind every keyword and voice query in the corpus. But you do not need to know any of that. You upload. The engine does the work. You get actions.
Enrichment, intelligence, and campaigns from a single upload
Catalog Enrichment
Every product enriched across 5 semantic dimensions: categories, demographics, occasions, use cases, and seasons. The engine decodes not just what your product is, but who buys it, when, why, and for what purpose.
Keyword Matching
Your products matched against the full keyword and voice search corpus. Each match scored for semantic relevance, search volume, CPC, and competition. The search language your buyers actually use, connected to the products you actually sell.
Gap Analysis
High-demand keywords where your catalog has no matching products. Revenue you are leaving on the table, quantified by search volume and competitive density. Each gap tells you what to add and how much demand is waiting.
Opportunity Scoring
Every keyword scored on demand vs. supply vs. competition. The Profitability-Per-Search metric combines CPC, search volume, competition, and relevance into a single score that tells you where to invest.
Google Ads Campaigns
One-click campaign generation with ad groups, keywords, match types, and ROAS-driven budget allocation. Export directly to Google Ads Editor. The campaign structure is built from your catalog's intersection with the graph.
17 Intelligence Reports
Each report names specific products, specific keywords, and specific dollar amounts. Ghost products, pricing gaps, competitive positioning, content calendars, ad campaign structures. All generated from your catalog. You upload. We analyze. You act.
Not just what your product is, but who buys it, when, why, and for what
Standard taxonomies classify products by what they are: Apparel > Women > Dresses. That is useful for inventory. It is not useful for finding customers. Consumers search for "wedding guest dress for outdoor ceremony," which is an occasion, a use case, and a context.
The engine enriches your products across five dimensions that mirror how consumers actually search:
| Dimension | What It Captures |
|---|---|
| Categories | Fine-grained product categories far beyond any standard taxonomy |
| Use Cases | How the product is used (party dressing, vacation wear, home office) |
| Occasions | When and why someone buys it (weddings, date nights, back to school) |
| Demographics | Who buys it (women, young adults, pet owners, gamers, brides) |
| Seasons | Seasonal relevance (summer, winter, holidays, year-round) |
Upload. Match. Act.
Upload your catalog
CSV upload or Shopify sync.
Match against the graph
The engine finds the consumer search language that maps to your product language, bridging the vocabulary gap with semantic relevance scores.
Score and enrich
Keywords scored for profitability. Products enriched across 5 dimensions. Gaps identified. Opportunities ranked. Ghost products named.
Generate intelligence
Up to 17 intelligence reports with specific actions.
The data tells you what exists. The engine tells you what to do.
Upload your catalog and see where the vocabulary gap is costing you revenue. No credit card required to start.