Your catalog speaks one language. Your buyers speak another. This is where they meet.
Upload your catalog or connect your Shopify store. The engine resolves every product against the Reach Dog commerce map. The same map is available in BigQuery and the Data Explorer. You get back enriched products, keyword opportunities, gap analysis, draft ad campaigns, and 17 intelligence reports that help you decide what to do.
Open Taxonomy Engine →"Hey Siri, what's a coffee cup that keeps drinks hot for hours?" Your listing says "Premium Stainless Steel Insulated Travel Mug, 20oz."
The right product. Almost no shared vocabulary. Buyer questions are often longer and more conversational than the structured attribute language merchants use.
Your product titles are accurate descriptions of what you sell. The problem is not your writing. Buyers use a different vocabulary to describe what they need. The Taxonomy Engine bridges that gap by resolving product language against analyzed keywords and modeled buyer-question phrasing in the commerce map. You upload. The engine does the work. You review the evidence and decide what to do.
Enrichment, intelligence, and campaigns from a single upload
Catalog Enrichment
Products are organized across five buyer dimensions: What, Where, When, Who, and Why or benefit. Category and attribute data remain available alongside that buyer-language context.
Keyword Matching
Your products are matched against analyzed keywords and modeled buyer-question phrasings. Semantic relevance and available market signals such as search volume, CPC, and competition help you review each match.
Gap Analysis
Keywords and buyer needs where your catalog has no current match. Search volume, competition, relevance, and existing product coverage provide evidence for merchant review.
Opportunity Scoring
PPS is a Reach Dog prioritization score used alongside market signals such as search volume, CPC, competition, and relevance. The merchant reviews product fit and economics before acting.
Google Ads Campaigns
Draft campaign generation includes ad groups, keywords, match types, and available budget fields for merchant review. Export the approved structure to Google Ads Editor.
17 Intelligence Reports
The report suite covers ghost products, pricing position, competitive context, content planning, campaign structures, and catalog strategy. Each report presents evidence for merchant review.
Not just what your product is, but who buys it, when, why, and for what
Standard taxonomies classify products by what they are: Apparel > Women > Dresses. That is useful for inventory. It is not useful for finding customers. Consumers search for "wedding guest dress for outdoor ceremony," which is an occasion, a use case, and a context.
The engine organizes buyer meaning across five dimensions:
| Dimension | What It Captures |
|---|---|
| What | What the product does or the use case it serves |
| Where | The situation, setting, or context in which it is used |
| When | The timing, season, or recurring moment |
| Who | The buyer, recipient, or demographic context |
| Why / benefit | The benefit or outcome the buyer is trying to get |
Upload. Match. Act.
Upload your catalog
CSV upload or Shopify sync.
Resolve against the map
The engine finds the consumer search language that maps to your product language, bridging the vocabulary gap with semantic relevance scores.
Score and enrich
Keywords receive market signals and prioritization context. Products are enriched across five buyer dimensions. Gaps and ghost products are identified for review.
Generate intelligence
Up to 17 intelligence reports with evidence and next steps for merchant review.
The data shows what exists. You decide what to do.
Upload your catalog and see the searches and demand still open to it. Every account includes free tokens every day, so you can see your catalog's openings without ever entering a credit card.