How Reach Dog works
Concept guides and usage documentation. Every page here explains an idea the platform is built on, in the language the platform actually uses.
How Semantic Matching Works
How products are matched to buyer language by meaning, not exact words.
Search Modalities: Text, Discovery, Voice
How Reach Dog organizes matched opportunities into text, discovery, and voice.
Ghost Products
Products with no current mapped keyword or buyer-language connection in the Reach Dog analysis.
Enrichment Dimensions
The semantic dimensions Reach Dog stores around every product.
Understanding Market Gaps
Where buyer demand exists that your catalog can still claim.
Keyword Cannibalization
When multiple products map strongly to the same buyer language, and how to review the overlap.
Canonical Clusters
How listings collapse into comparable product neighborhoods.
Demand Signals
Reading search volume and parent signals on keywords.
PPS: Profitability-Per-Search
The score that ranks keyword opportunities, and what goes into it.
Keyword Recommendations
What the recommendation tiers mean and how to act on each.
Keyword Enrichment
Where CPC, volume, and competition data come from.
How Similar Product Search Works
Finding comparable products by meaning across the market.
Shared Keywords Between Products
What keyword overlap between products tells you.
How Pricing Intelligence Works
Comparing your prices inside the neighborhoods buyers actually shop.
Audience Targeting Segments
How buyer segments are generated from catalog and search data.
FAQ JSON-LD Schemas
What structured FAQ markup is and why it matters for search.
How to Read the Catalog Map
What the catalog visualization shows and how to act on it.
Finding and Filling Keyword Gaps
Working from unclaimed keywords to catalog decisions.
Similar Products and Cross-Sell
Distinguishing comparable products from complementary products that belong in the same basket.
Generating RSA Ad Copy
How responsive search ad copy is built from your catalog.
Audience Confidence Scores
How to read confidence on audience segments.
Cross-Domain Discovery
Finding unexpected connections between product areas.
Enrich vs Expand
Two keyword workflows and when to use each.
Reading Your Keyword Results
What each field in keyword results means.