The named concepts Reach Dog is built on, in the language the product actually uses.
A cluster is a group of closely related products and the keywords buyers use to find them. Reach Dog maps every product in your catalog to its canonical clusters.
The cluster count next to your catalog is the total number of canonical clusters your products map to. Clusters are how Reach Dog connects your products to the way buyers shop, so the agents can tell you where you compete and where you have gaps.
A ghost product is a product for which Reach Dog currently finds no mapped keyword match or buyer-language connection in the analysis.
A mismatch between listing language and buyer language can contribute to that result. Reach Dog surfaces the product and relevant language for the merchant to review.
Where the product genuinely fits, a merchant can use that evidence to improve the title or description. A mapped connection does not guarantee visibility or sales.
A gap is an area represented in the broader product and demand map that your catalog does not currently cover.
The Gap specialist compares your catalog with the commerce map and surfaces relevant open ground, along with available demand and competition signals.
Use a gap as evidence when deciding whether to add a product, change listing language where an existing product genuinely fits, or build content around the buyer need.
Layers change the order of an agent's results so the opportunities you care about surface first. They do not change the data, only what leads.
For example, a difficulty view can emphasize lower-competition opportunities, while a title-difference view can surface products whose listing language differs from mapped buyer language.
Turn a layer on from the rail before you run an agent.
Levers focus an agent on a part of your catalog instead of the whole thing. Available catalog classifications and buyer-context tags can narrow the question to the relevant products, people, situations, uses, or timing.
Set a lever before you run an agent and the answer stays scoped to what you picked.
The Pricing specialist compares your prices with comparable product neighborhoods and competitor rows in the commerce map.
Pricing research provides market-position evidence rather than one verdict or a prescribed price. You see the evidence and decide.
Reach Dog has five specialist agents. Gap finds what you do not sell that buyers shop for. Pricing checks your prices against where buyers shop. Search intent shows how buyers actually search for your products. Demand estimates monthly searches and how crowded the space is. Campaign builds a paid or organic plan from the findings.
Pick an agent from the rail, or just ask a question and the Reach Agent routes it to the right one.
Type a plain question about how to use Reach Dog, like what a ghost product is or how the Gap agent works.
The help assistant answers from the help articles. If no article covers your question, it tells you so rather than guessing. For questions about your own catalog and numbers, ask an agent instead.
See these concepts against your own catalog.