Using the Reach Agent

Describe your situation or goal in a full sentence. "Outdoor furniture" is vague. "I sell outdoor dining sets and want to know where my gaps are, whether I am priced right, and when demand peaks" is specific enough for the Reach Agent to dispatch three specialists and combine the answers.

A unified answer organized by theme rather than by agent, with evidence citations and next steps where supported.

Review the evidence and next steps. If the response offers a Lens Report, treat it as an option for deeper analysis.

Name your product category, a specific product, or the buyer language you want to investigate. Giving the agent an actual consumer phrase to match against produces a sharper answer than a category alone.

Buyer keywords and questions with search volume, CPC, and competition for each. Ghost products are named alongside the listing language that does not match. Title suggestions include the exact consumer phrase and its monthly search volume.

Update product titles and descriptions with the phrases the agent surfaced. Build FAQ or landing page content that answers the voice questions. Start with the ghost products carrying the highest search volume.

Name the category, audience, or time period you want to understand. A category name returns the full demand profile. Naming an audience returns the segment breakdown. Asking about direction returns the trend.

Demand direction and magnitude with available supporting numbers. When the data supports a seasonal pattern, the response identifies peak and trough weeks. Available audience context may also be included.

Use seasonal patterns to decide when campaign, content, and inventory work should begin, accounting for the merchant's own lead time. Review audience and trend findings alongside the merchant's own catalog and plans.

Name the category you sell in or want to expand into. Narrowing to a subcategory returns the best expansion opportunities rather than the full picture.

A ranked list of gaps scored by opportunity. Each gap carries the keyword, monthly search volume, CPC, competition level, and how many product clusters already serve that demand.

Review search volume, competition, relevance, and the number of product neighborhoods already serving the need together. A gap with stronger demand and lighter relevant coverage may deserve earlier review, but no single threshold defines an underserved market. CPC provides advertising-cost context for the term; actual campaign cost depends on the merchant's auction and campaign.

Name the product or category you want priced. Including a price point anchors the analysis.

Comparable product rows, observed price ranges, market position, and available price history, with citations to the evidence.

Review comparable products and price position alongside brand, product differences, margin, and strategy. The merchant decides whether to change a price.

Name the products or category you want to advertise. Stating a budget produces a more tailored allocation.

A draft plan with ad groups organized by cluster or theme, keyword lists with search volume and CPC, bid ranges, budget allocation weighted by opportunity, and negative keyword suggestions. Formatted for Google Ads Editor import.

Review the draft. Remove keywords that do not fit your catalog and adjust bids to your margin targets. Review opportunity, product fit, competition, CPC, budget, and merchant economics before choosing which ad group to launch first.