The 17 Intelligence Reports
Reach Dog can turn the commerce map into 17 intelligence reports for your catalog. Each one answers a question a merchant actually asks, and each carries its own honest caution about how to read it. The data shows the available evidence. The reports help you decide what to do.
Voice Search
"What questions are buyers asking about my products?"
Natural-language buyer-question phrasings mapped to product neighborhoods and your catalog. These phrasings model how buyers describe needs and can inform product pages, blog posts, or FAQ sections; they are not presented as harvested query logs.
Why it matters: Publishing useful answers can make your content more directly relevant to the language buyers use.
Read it carefully: A question does not necessarily signal a purchase. Review product fit and the purpose of the question before deciding what content to create.
Market Gaps
"Where are the biggest keyword gaps in my catalog?"
Searches where buyer demand exists but your catalog has no matching product, found by comparing your catalog against the commerce map's analyzed keywords. Each gap is quantified by search volume and competitive density so you can rank which to fill first.
Why it matters: For the measured keywords in this report, buyers are already running the search and nothing in your catalog answers it yet. The report ranks the open ground for merchant review.
Read it carefully: Not every gap is worth filling. A yarn store matching 'leather jacket' on volume alone makes no sense, so the report filters for gaps relevant to your catalog and price point, not just high-volume terms.
Pricing Intelligence
"Where do my prices sit compared with the market?"
Compares your product prices with comparable product neighborhoods and competitor rows in the commerce map, showing market-position evidence for your catalog.
Why it matters: Price position gives you evidence to consider alongside brand, product differences, margin, and strategy.
Read it carefully: A market comparison is not a pricing prescription. The merchant decides whether a price should change.
Ghost Products
"Which of my ghost products should I fix first, and what keywords should I add?"
Products for which Reach Dog currently finds no mapped keyword or buyer-language connection in the analysis. The report names each ghost and surfaces relevant buyer-language evidence for review.
Why it matters: Where the product genuinely fits, buyer-language evidence can inform title, description, FAQ, or other content changes.
Read it carefully: Matching a search term does not make you competitive for it. A yarn store can match 'dress' through one sundress pattern without any chance of outbidding major apparel retailers, so the report checks relevance and competitiveness, not just visibility.
Product Scorecard
"Which of my products have the weakest keyword coverage?"
Grades every product in your catalog A, B, C, D, or F using keyword coverage, semantic quality, and a profitability signal, giving you a single sortable view for comparison.
Why it matters: The scorecard helps identify products whose underlying signals deserve closer review.
Read it carefully: A letter grade compresses many signals into one score. A middling product might be weak on titles but priced perfectly, or the reverse, so read the component breakdown before deciding what to fix.
Market Overview
"What does the overall market look like for my product categories?"
Category-level intelligence for every market you sell into: how large it is, which direction it is trending, how dense the competition is, and where you sit within it, drawn from the commerce map. This is the zoom-out report that gives the others their strategic context.
Why it matters: Category direction and competitive density provide context for inventory and marketing decisions.
Read it carefully: Category totals include every keyword tied to the category, even tangential ones; a 'kitchen' total counts 'kitchen knives' even if you only sell kitchen towels, so drill into subcategories before drawing conclusions.
Demand Map
"Where and when is demand strongest for my products?"
Available geographic and seasonal demand patterns for your product categories, organized to show where and when demand signals are stronger or weaker.
Why it matters: These patterns can inform the timing and regional focus of promotions, content, and inventory planning.
Read it carefully: Search patterns are signals, not destiny. A November peak may be Black Friday noise rather than genuine seasonal demand, so trust patterns that repeat year over year, not one-time spikes.
Market Audience
"Who are the people searching for products like mine?"
Audience, occasion, use-case, and seasonal context around your catalog and its mapped buyer language.
Why it matters: This context can inform product copy, ad creative, and landing-page planning for the people and situations relevant to your products.
Read it carefully: These modeled contexts are not a substitute for your own customer or sales analytics. Review them against what you know about your buyers.
Audience & Content
"What content should I create to reach my target audiences?"
Breaks your target buyers into demographic, occasion, use-case, and seasonal segments and suggests content themes for each one. It uses the same audience data that powers Market Audience, focused on actionable content ideas.
Why it matters: Content planned around relevant buyer context can speak more directly to a product need, occasion, or use case.
Read it carefully: Not every surfaced context warrants dedicated content. Review relevance and business value before investing.
Competitive Landscape
"How does my catalog compare to my competitors?"
Where your catalog sits relative to comparable stores and listings, including available product, keyword, and price overlap.
Why it matters: The comparison helps you inspect relevant competitors and identify open ground for further review.
Read it carefully: Catalog overlap does not automatically mean you compete for the same sales. Two stores can both sell yoga pants in completely different price bands, so cross-reference overlap with price positioning before treating a competitor as a direct threat.
Competitor Pricing
"How do my prices compare to specific competitors?"
A product-by-product comparison against competitor rows matched through Reach Dog's semantic product structure, showing observed prices and market position.
Why it matters: Comparable prices provide evidence for reviewing how each product is positioned in its market neighborhood.
Read it carefully: Observed prices are market evidence, not guaranteed real-time quotes. Check the live listing and product differences before making a pricing decision.
Modality Strategy
"How are my matched opportunities organized across text, discovery, and voice?"
Organizes matched opportunities into Reach Dog's three modalities: text search, discovery, and voice. The view helps distinguish exact search language, exploratory discovery context, and natural-language questions.
Why it matters: The modality view helps you choose the type of listing language or content that fits each opportunity.
Read it carefully: These modalities are Reach Dog's organizational model, not a universal advertising taxonomy or a guarantee of buyer behavior.
Opportunities
"Which keyword opportunities should I review first?"
Prioritizes relevant keywords using Reach Dog's BUY_TOMORROW, CONSIDER, and EXPAND labels alongside available signals such as search volume, CPC, competition, and relevance.
Why it matters: The labels provide an ordered starting point for merchant review.
Read it carefully: A prioritization label does not guarantee sales or profit. Check product fit, economics, and campaign strategy before acting.
Cannibalization
"Are any of my products competing against each other for the same keywords?"
Finds buyer or search language that maps strongly to two or more products in your catalog, creating overlap for the merchant to inspect.
Why it matters: The report helps you consider whether the products should remain distinct, be differentiated more clearly, or be consolidated.
Read it carefully: Self-competition is not always bad: two yarns in different weights can both rank for 'merino yarn' because they serve different buyers, so the report flags products splitting the same audience, not products serving different segments.
Content Calendar
"When should I publish content around seasonal demand?"
Turns the seasonal patterns behind the Demand Map into a month-by-month publishing plan for the year: which product themes, questions, and buyer segments to target each month so content goes live before buyers start searching.
Why it matters: A calendar helps teams plan content before relevant seasonal periods rather than reacting after them.
Read it carefully: The plan assumes you have lead time to produce quality content before each spike; if production takes longer than the runway, move the target months forward. It is a planning tool, not a deadline enforcer.
Catalog Brief
"What are the most important findings across my entire catalog?"
An executive summary that pulls the most important findings from every other report into one place: top gaps, ghost products, pricing health, best opportunities, and the current state of your market. It adapts to your catalog size and points you to the deeper reports that matter most.
Why it matters: It is the fastest path from data to decision, and the report to read first.
Read it carefully: The brief simplifies by design, so if a finding looks surprising, open the underlying report for the full context before acting. It is a starting point, not the final answer.
PPC Campaign Intelligence
"What would a Google Ads campaign built from my catalog data look like?"
A draft Google Ads campaign structure built from your catalog and keyword data, with available campaign fields formatted for Google Ads Editor export. Market signals such as CPC and search volume are planning inputs, not guarantees of cost or return.
Why it matters: It provides a structured draft for the merchant to review and adapt before importing or spending.
Read it carefully: The output is a draft only: it never pushes to Google Ads, never commits spend, and never touches a live campaign, so validate bids against your actual budget and ROAS targets before importing.
Every report is generated from your own catalog resolved against the commerce map.