PPS (Profitability-Per-Search) Explained

What PPS Is

PPS is a Reach Dog prioritization score used to help order keyword opportunities.

Use it alongside the underlying evidence, including available search volume, CPC, competition, and relevance. PPS is not a promise of profit, revenue, conversion, or campaign performance.

How to Read PPS

A higher score places an opportunity earlier in the product’s prioritization. A lower score places it later. The score helps narrow a large result set, but the merchant should still inspect the term and the product connection.

Reach Dog does not publish a universal public equation, default conversion rate, average order value, click-share assumption, margin input, or tier threshold on this page.

Before Choosing a Keyword

Check:

• whether the product genuinely matches the buyer need
• whether volume is direct or inherited context
• CPC and competition relative to the merchant’s economics
• whether the term belongs in a listing, content, or campaign workflow
• whether the action fits the catalog strategy

PPS orders the investigation. The merchant makes the final decision from the score and the evidence behind it.