How to Read the Catalog Map

What the Catalog Map Shows

The Catalog Intelligence graph places a merchant’s catalog on the broader market graph. It helps the merchant inspect relationships among products, buyer language, coverage, gaps, and competitors.

The graph is a relationship view. It is useful when the question is not only which rows exist, but how parts of the catalog and market connect.

Reading the Map

Use the map to inspect:

• products from the connected catalog
• semantic product neighborhoods around those products
• buyer and search language connected to those neighborhoods
• areas the catalog currently covers
• areas represented in the market that the catalog does not currently cover
• competitor relationships supported by comparable listings

A connection shows that Reach Dog has mapped a relationship in the analysis. It does not by itself prove a sale, a causal business outcome, or a required action.

Graph View and Detail Views

Use the graph when you want to follow relationships and see how one part of the catalog leads to another part of the market. Use table or detail views when you need to read the specific products, keywords, prices, or other evidence behind a relationship.

The map identifies territory for review. The merchant decides whether the next step is a listing-language change, a content decision, a product decision, a pricing review, or no action.