Search Modalities: Text Search vs Discovery vs Voice

Reach Dog’s Three Search Modalities

Reach Dog organizes matched opportunities into three modalities: text search, discovery, and voice.

This is Reach Dog’s way of organizing different forms of buyer language and opportunity. It is not presented as Google’s universal advertising taxonomy.

Text Search

Text-search opportunities use the shorter keyword language buyers type into a search field. Review the term’s relevance, available volume, CPC, and competition with the product and merchant economics in view.

Discovery

Discovery opportunities help surface related language and product connections around a starting point. They can reveal needs, product neighborhoods, or contexts that do not depend on an exact keyword match.

Voice

Voice opportunities use natural-language questions and phrases that resemble how a buyer describes a need to an assistant. Reach Dog’s buyer-question layer models those phrasings and maps them to product neighborhoods. It is not presented as a harvested voice-query log.

Choosing Where to Work

Do not assume one modality always converts better or deserves budget first. Compare:

• the buyer language
• product fit
• available demand and competition context
• the content or campaign format under consideration
• merchant economics and goals

A product can have useful opportunities in more than one modality. The split helps organize the work; it does not prescribe a fixed budget sequence.