How Similar Product Search Works

What Similar Product Search Does

Reach Dog finds competitor and complementary listings for a selected product using its semantic product structure.

The commerce map organizes more than 360 million product listings into 29.6 million semantic product neighborhoods. Similar Product Search uses that accumulated structure to place a selected product in a meaningful market context.

What the Results Can Show

Use the results to inspect:

• comparable products that answer a similar need
• competitor listings around the product neighborhood
• complementary products connected through use or market context
• available price and market evidence

The presence of a result does not guarantee that it is an identical product, a direct competitor, or the right cross-sell. Review the listing and relationship.

How to Use the Results

Comparable products can support pricing, positioning, and assortment research. Complementary products can support basket, bundle, and content planning.

Start with the selected product, inspect the returned listings, and decide which relationship applies. Reach Dog supplies the semantic and market context. The merchant makes the competitive or merchandising decision.